e-Presence is as much about using the e to your advantage as it about making yourself e-vailable (©Ulrik Ramsing).
Obviously Search is a premier skill, where good Googling is a necessity. There is, however, an increasing amount of attractive supplements. Try Amazon's A9, which shows surprisingly different hits than Google and allows you to not only save searches but to search in Amazon's immense library of books as well. If you are not already registered at Amazon, A9 may be the reason for doing so!