e-Presence is the superset of all electronic communication, be that e-Business, e-Commerce, e-Service, e-Learning or plain vanilla e-Mail. The common denominator and e-Success-factor across all these tools is the inherent ability to be up front & personal, engaging with the recipient in a personal form and fashion. Being personal / having the ability to personalize is absolutely key!
While corporations may save gzillions in the supply- and delivery chain of e-Commerce, the market leading implementation does something far more important for the consumer; something far more important than comparison shopping. It brings back what was lost when the local grocer was outgunned by the retail mall: Personal customer service. The convenience of the owner remembering what would otherwise have been forgotten on the way out the door -- like the anniversary flowers or diapers running low.
e-Presence is looking beyond each separate information channel, seeking to make each augment the other and strengthen the overall communication -- be that to and from a corporation or an individual. e-Presence is being there, in whatever form that suits the recipient; personally and with valuable content.